Creating Passionate Users
I stumbled upon this blog site which has some very interesting articles/essays. A lot of them have to do with creating "passionate users". In web/software development, it is very important to have passionate users. You can see the impact of that on a lot of Google sites, flickr, del.icio.us, basecamp, cragislist, etc. If you have passionate users, they will talk about your site or product to their friends. Some of the best sites and services out there didn't spend a dime on advertising or marketing, yet they have millions of users. Why? Because they have passionate users. Read on to find out more about what it takes to create these passionate users.
Main Blog page
(but definitely check out the past favorites and archives)